Plain-English guidance on visualisation for planning, sales and your own home.

For homeowners, a photorealistic render is the cheapest insurance in the whole project — it catches the decisions you'd otherwise regret at the most expensive possible moment.
Read →
Buyers don't fall for floor plans. For estate agents and developers, one cinematic CGI can be the difference between reservations off-plan and a finished building still for sale.
Read →
Verified views and accurate CGIs can change the course of a planning application. Here's what makes an image credible to a planning officer — and what gets one dismissed.
Read →